Tuesday

.Care

An app for improving communications

& recognizing care workers

Join the pilot: signup.tuesdays.care

We get instant updates about our children

And fixate on

doggy day care reports

But what about our aging loved ones...

We're disconnected

We haven't adapted

Caregivers & Families deserve

better

How it works...

• Private communication feeds

• Employee Appreciation with Kudos & Donations

• Insights into customer & employee behavior

The time with your loved one is limited

Capturing end-of-life memories aids in the grieving process

Tuesdays.Care

Strengthen connection to elderly loved ones

Put Care Workers First

Commemorate end-of-life memories

Mission

Why Tuesdays

Benefits

Safety

Content Moderation

(approvals to instant removals)

Family & Workers safety waivers

...more about Risk Reduction

• Donations go to Community, not individual

• Donations are private, not revealed to care workers

• Flagged sensitive data gets immediately removed
  

• Pseudo names, no Personal Identifiable Info (PII) collected

• No chat feature, No notifications

• Data Encrypted, HIPAA compliant (in-process)

• Insured (1M General Liability, 2M Cyber Digitech)

Case Studies

Case Study - Marilyn P

Late Stage Parkison's Resident | Memory Care

• 72 yrs old, Parkinson's, Lewy Body Dementia
  

• Memory Care Community of 8 residents, Maryland
  

• May 2019 to Feb 2021 (22 months)
  

• 4 active family members: Husband + 3 children + care manager
  

Case Study - Observations

• Getting 'general status' (e.g., how's Mom) was difficult & stressful
  

Unanswered phone calls, poor visits due to naps, sedation, 'bad days'

• Staff turnover
  

Difficult to remember names, form 'basic relationship", care workers remain 'strangers'

• Care worker job stressors are high
  

Long hours, long commutes with public transportation, difficult responsibilites

• Methods to show appreciation mostly absent
  

Holiday donation had high participation, but outside of that showing appreciation was infrequent

Case Study - Interviews Findings

Consistent findings from multi-operator & agency interviews

Communication is a chief complaint

The flow of information is inefficient & contributes to family stress even with in-home care

Care workers (staff) need more focus

Employee churn, low wages, burn-out is high

Case Study - RRG

Case Study - Isadore

Parkison's | Aging in Place

Old Age | Nursing Home

• 82 yrs old, Parkinson
  

• 98 yrs old, old age
  

• Aging in home care (skilled nursing)
  

• Nursing care
  

• 2021 to current
  

• Early 2022 to late 2023
  

• 4 active family members
  

• 3 children, 12 grandchildren, 5 neices/nephews
  

Findings

Findings

• Difficulty getting basic updates outside of extended family
  

• Difficulty getting basic updates without going through Mother
  

• Fragmented communication (multiple SMS and email chains)
  

• Hourly updates not requried, but weekly roll-up
  

• Better commmunication could enable continued connection with grandkids
  

Industry Research

Benchmarks

Pilot Playbook

1. Identify Pilot Community & Pilot Timeline (i.e., 3 months)

2. Sign-Up Pilot Users (signup.Tuesdays.care)

3. Appoint a care worker Champion to work with Tuesday Product Team

4. Onboarding staff

5. Communications playbook (onboarding for care workers, tutorial for care workers)

6. Bi-weekly check-in (30 minutes)

Pilot Playbook

Tuesday's

Operator

SCOPE:

• Discovery - community overview, personas, pain points
  
• Define objectives, success criteria
  
• Scope (# of expected families, care workers)
  
• Identify early adopters for beta test
• Identify Champions (will work directly with Tuesdays Team)
  

Product Feedback

• Check-in with Operator
  
• Gather feedback / Measure Results
• Update App/Process
  

Communications:

• Marketing Material
  
• Waivers
  

Check-In/Feedback

Beta Testing - 2 week Assessment:

• Onboard early adopter
  
• Two week usage
• Interview & Feedback
  

Launch

Check-In/Feedback

Check-In/Feedback

Onboarding

• Training
• Support
  

Product Updates

• Update app
  

Competitor Research

Fragmented market, with most solutions focused on the resident (elderly)

Competitor Research

My Colisee

• ~Est 2015
  

• French based company

• Over 400 communities onboarded
  

• Focused on private messaging, sharing moments, scheduling

Existing Solutions

Build a culture of

appreciation

The gratitude trend is everywhere

because it's

effective for

service workers

"One of my proudest accomplishments giving my mom a good death.

Providing comfort for people end of life is deeply satisfying"